Iconic Furniture
Custom Furniture Store Website
Designed, developed, and optimized a sleek portfolio website for a local custom furniture brand — complete with image galleries, WhatsApp integration, and on-page SEO.
The Problem
Iconic Furniture was a well-regarded local brand for handcrafted wooden furniture — but they had no website, no digital portfolio, and no way for potential customers to discover them online or browse their work.
The Solution
I worked with the owner to create a fast, mobile-first portfolio website with the following goals: • Showcase past furniture projects beautifully • Allow potential customers to get in touch quickly (via WhatsApp CTA) • Appear in local search results for keywords like “custom furniture in [City]” • Be fast, SEO-optimized, and easy to update
My Role
Product
Mapped the customer journey for someone looking for custom furniture — and optimized for that. Designed a minimal flow with high trust and low friction.
Frontend
Built the site using Next.js + Tailwind CSS. Included custom gallery sections, lazy-loaded images, and mobile-first layouts.
DevOps
Deployed on Vercel with automatic builds from GitHub. Integrated contact and CTA sections with WhatsApp for instant lead capture.
Key Features
Gallery Showcases
Elegant image sections for beds, sofas, wardrobes, and tables
WhatsApp CTA
One-tap contact via WhatsApp from any page
SEO Optimized
Ranked in Google for local search queries like “custom furniture in Mumbai”
Responsive Design
Perfectly usable on mobile devices — fast and elegant
Fast Hosting on Vercel
Globally distributed, instantly deployed site with analytics
Screenshots
Clean, elegant hero section with instant call-to-action
Showcase of handcrafted beds, sofas, and wooden pieces
Outcome
🛋️ **Live Site**: Now discoverable online, the store receives consistent organic leads via WhatsApp. 🔍 **SEO Success**: Ranked on the first page for multiple local queries within 6 weeks. 💬 **Client Win**: The store owner now shares the site link in brochures and closes sales faster with a professional digital presence.
Key Learnings
**Small businesses benefit massively from fast, clean web presence** — even a one-page site with the right focus can generate leads. **SEO is not optional** — properly structured content, metadata, and keywords make all the difference when you're targeting local discovery.