Creative Freelancer Marketplace
Designed and built a cross-platform freelancer marketplace for creatives, including multi-role dashboards, profile management, and real-time project matching.
Creative freelancers and clients struggle to find each other meaningfully. Existing platforms focus on price competition rather than creative fit and quality relationships.
Freelancers get lost in the noise, while clients can't easily assess creative compatibility before hiring.
I designed and built Monroo — a curated freelancer marketplace specifically for creative professionals.
Key differentiators: • Portfolio-first discovery (not price-first) • Skill-based matching algorithms • Integrated project management tools • Quality-focused vetting process • Cross-platform mobile and web experience
Researched the creative freelancer ecosystem through interviews with 50+ designers, writers, and clients. Defined the product strategy around quality relationships over volume.
Built the matching algorithm, user management system, and project workflow engine. Implemented secure payment processing and dispute resolution.
Developed both web (React) and mobile (Flutter) applications with shared design system. Created intuitive portfolio showcases and project management interfaces.
Deployed on Azure with microservices architecture. Set up automated testing and monitoring for the marketplace ecosystem.
Algorithm matches freelancers with projects based on skills and style
Beautiful, customizable portfolios that highlight creative work
Built-in tools for managing timelines, feedback, and deliverables
Escrow system protecting both freelancers and clients
Seamless experience across web and mobile devices
🎨 **200+ Creatives**: Onboarded diverse pool of vetted creative professionals.
💼 **Active Projects**: 50+ successful project completions with 4.8/5 average rating.
📱 **Mobile Adoption**: 60% of daily usage happens on mobile apps.
🔄 **Repeat Business**: 30% of clients return for additional projects.
**Community Building**: Success in marketplaces depends heavily on community trust and quality standards.
**Two-Sided Market Challenges**: Balancing supply and demand while maintaining quality on both sides required careful growth strategies.